Download the latest Spark Report

And become the brand the internet can't ignore.

Campfire’s Cultural Intelligence Suite gives Beauty, Lifestyle and FMCG brands a repeatable system to engineer brand fame. We predict exactly what your audience wants to see, deploy creators instantly to flood the feed, and prove the commercial impact of every dollar you spend.

Spot trends before they hit your feed.

Find the right creators in minutes, not weeks.

Prove what content actually worked.

Trusted by leaders across beauty, lifestyle & FMCG

Client List 2025
03 And it’s led by creators (0-00-01-24)

Marketing today feels impossible because:

  • Culture moves faster than planning cycles.
  • There are 85M+ creators and choosing wrong is expensive.
  • Data is noisy, fragmented and overwhelming.
  • KPIs are guessed, not informed.
  • Campaigns “perform” but don’t translate into real impact.

The result?

Decision fatigue. Late launches. Missed moments. Compromises.

Show me how CIS can help

Four tools. One creative advantage.

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Spark: Prediction

  • Your crystal ball.

  • Predict rising conversations before they peak.

  • What it answers: What trend should we show up on next?

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Compass: Planning

  • Your dynamic planning brain.

  • See launches, cultural moments and content in one living plan.

  • What it answers: When should we act and when should we stay quiet?

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CreatorLab: Activation

  • Your creator control centre.

  • Find, brief and scale the right creators fast

  • What it answers: Who should bring this to life?

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VibeCheck: Impact

  • Your living social focus group.

  • Measure sentiment and real impact beyond vanity metrics.

  • What it answers: Did this actually work?

Learn what CIS can do for you

Better signals make better creative

CIS multiplies the power of Campfire’s core services.

One system that fuses cultural intelligence, creativity and performance.

Plan weeks ahead instead of reacting days late.

Connect cultural relevance to predictable commercial outcomes.

Campfire's services that make it work

One integrated specialist team. One connected system. Built for modern marketing.

Strategy and Insights

Turn cultural signals into clear decisions on what to do, when to do it, and where to invest reducing guesswork and wasted spend.

Influencer and UGC Marketing

Identify and activate the right creators earlier and at scale, cutting inflated fees, long lead times and manual shortlisting.

Social Media Management

Always-on social execution aligned to cultural demand, keeping brands relevant without increasing internal workload.

Content Production

Social-first content designed to win in culture and performance, so fewer assets deliver stronger results.

Paid Media

Smarter media planning and optimisation that reduces wasted impressions and improves return on every pound spent.

Social Commerce

Creator-led and platform-native commerce strategies that turn cultural attention into measurable sales faster.

See the power of CIS

Don't just take our word for it

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CPMs 75% cheaper than benchmark.

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+264% revenue vs 2024.

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+1058% store sales; +196% conversions.

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Increased SOV; organic CPV halved.

Ready to become the brand the internet can't ignore?

Frequently asked questions

Will CIS limit creativity by making everything data-led?

No CIS removes guesswork so creative teams can focus on ideas that are most likely to land, not waste time chasing the wrong trends.

How does this help us move faster?

Spark and Compass surface trends and timing early, while CreatorLab reduces creator shortlisting and briefing from weeks to minutes.

Does CIS work across organic, paid and creators?

Yes CIS connects content, creators and media into one system, so campaigns are planned, executed and measured together.

How does CIS help with creator selection and brand safety?

CreatorLab analyses creator relevance, audience fit and risk upfront so you activate faster without compromising brand standards.

How quickly can teams start using this in real campaigns?

Insights and planning value are available immediately, with live campaigns and creator activation following straight after onboarding.